Joe’s Jeans Spring ‘14 campaign and video titled “Just A Perfect Day”.
It features strong-minded, independent people, who liberate themselves by throwing convention out the window and following their hearts with no regrets and no apologies. What if your definition of a perfect day was changing plans on your wedding day and running out wearing your favorite jeans under your wedding dress, or the morning of the walk of shame?
It is through this campaign that Joe’s poses a modern challenge for anyone determined to write his or her own story unencumbered by societal standards and opinions.
"What’s Your Perfect Day?" #JustAPerfectDay
videography by Tao Ruspoli and Marie Noorbergen
C79 Showroom’un yeni cocuk markasi Le Marchand d’Etolies Aksam Gazetesi’nin Future&Trends ekinde cocuk giyimindeki yeni trendleri belirleyen markalar arasinda tanitildi. Le Marchand d’Etolies’in 2014 Bahar-Yaz koleksiyonundan birbirinden ilginc urunleri ise yakinda Beymen magazalarinda bulabilirsiniz.
Cosmopolitan dergisi Ocak 2014 sayisinda son kesfi olarak Industrie Denim magazasini tanitirken, Happiness ve Joe’s Jeans’i favori markalari arasinda siraladi.
Cover image adapted from R.E.M. Project by Ibai Acevedo. NonCommercial use.
SS14 preview. Rebel T-shirt #regram @c79showroom #aquestionof #rebel #tshirts #organic #ss14